why harley-davidson failed in india

Do You Know why harley-davidson failed in india... If Your Answer No Then You Have To Read This Article..

why harley-davidson failed in india

Do You Know why harley-davidson failed in india... If Your Answer No Then You Have To Read This Article..

Harley Davidson entered the Indian market in the year 2009 after an agreement was signed between Washington and New Delhi.

The agreement said that the American company will gain access to Indian Market while in return Indian mangoes will get access in the US.

However the exporters in India did not get many benefits from this deal due to high export charges associated with the shipping and also due to certain sanctions.

The journey of Harley also was not much fruitful for the US. Due to a high import tax of about 100%, the bikes price get much higher in the Indian Market.

But after Donald Trump's jibe of "Tariff King" to India, the Modi government reduced the tariffs to 50% in the year 2018.

Even the lowering of these tariffs did not prove to be of much help to the company and their sales don't seem to boom.

It also received fierce competition from Royal Enfield and other major players in the Indian market and even then it went solely which did not help them. And hence, in 2020 the company left India shutting down all its operations.

IS HARLEV-DAVIDSON WINDING UP FROM INDIA?

DUE TO CHANCE IN STRATEGY HARLEY-DAVIDSON DOES. NOT WANT TO EXPAND OR CONSOLIDATE THE OPERATIONS IN INDIA..

MD HAS BEEN TRANSFERRED TO SINGAPORE WANT To WORK WTH MINIMUM MANPOWER STRENGTH LIKE SALES. MARKETING SERVICE IN INDIA..

SOURCES SAY HARLEY WOULD BE CLOSING ITS LOCAL PLANT NEXT MONTH MANY EXECUTIVES WERE LAID OFF IN JUNE & JULY TO cut INDIAN WORKFORCE..

why harley-davidson is struggling in india?

It received fierce competition from Royal Enfield and other major players in the Indian market and even then it went solely which did not help them. And hence, in 2020 the company left India shutting down all its operations.

Conclusion :

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