How Lenskart became successful indian startup ?
| How Lenskart became successful indian startup |
Founded in 2010 by Peyush Bansal, Lenskart is the leading Indian online portal for eyewear with a presence in 450+ cities in India.
Its current valuation is $2.5 billion and it has raised a total of $554.6M in funding.
Let's know some factors which make it Lenskart became successful in indian -
1. Wide Range of Product
- They have over 5000 styles of eyewear for men, women, kids, for all humans of the world with a price ranging from Rs. 345 to Rs. 30,000.
2. Attractive Offers
- Lenskart has many offers like giving the first frame for free, buy two at the cost of one, email coupons, etc.
3. Customer Trust
- All Lenskart products come with a 1-year warranty and there is a 'no question ask' 14 days return policy.
4. Excellent Quality
- Lenskart is India's first and the only brand to use German robotic technique that delivers glasses that are accurate to 3 decimal places.
5. Omni Channel Strategy
- It offers its services in both online and offline modes because Indian customers prefer to touch and feel the product before buying.
6. Marketing Campaign
- They are leveraging the power of social media through their campaigns. They signed YouTube sensation Bhuvan Bam as their brand ambassador.
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