The Origin of Cafe Coffee Day
The Origin Of Cafe Coffee Day And The Who Is Cafe Coffee Day Founder and how it grew to become one of the most popular coffee chains in India..
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| Cafe Coffee Day |
The Origin Of Cafe Coffee Day And The Who Is Cafe Coffee Day Founder and how it grew to become one of the most popular coffee chains in India..
In 1996, the first CCD store opened on Bangalore’s crowded Brigade Road, where coffee and an hour of Internet surfing cost Rs 100.
Veerappa Gangaish Siddhartha Hedge Was Founder Of The Cafe Coffee Day..
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| Cafe Coffee Day Founder |
Customers could sit and surf the internet while enjoying their coffee. It was one of the first instances of customers being provided with internet, which was a novelty in the country.
The cafe was a runaway success. In over two decades, Cafe Coffee Day become the largest coffee retailer in India.
Location of Outlets
Cafe Coffee Day focused on Tier 2 cities, as opposed to many of its competitors that focused on consumers in the metros — thus reaching a ,wider economic class.
Pricing
COD priced its products according to the spending power of consumers, focusing on attracting more customers.
Grows its own coffee
CCD grows its own coffee in over 20,000 acres of land, which helps the company In achieving a low pricing point.
According to Stutista, in 2019, COD had about 1,752 cafes across various cities in India.
The Pandemic
The pandemic led to COD facing profitability issues and an increase in expenses. The total count of its outlets stood at 1,480 as on June 30, 2020.
Conclusion :
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